Effective Date: 06th August 2026

1. Introduction

Welcome to By Lovely. We respect your privacy and are committed to protecting the personal information you provide when you visit our website, purchase our products, make enquiries, subscribe to our communications, or otherwise interact with our business.

This Privacy Policy explains what personal information we may collect, how we use it, how we protect it, and the choices and rights you may have regarding your information.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

Depending on how you interact with By Lovely, we may collect information such as:

• Full name and contact details.

• Email address and telephone or mobile number.

• Delivery and billing addresses.

• Information provided when placing an order.

• Payment and transaction information, where necessary to process payments.

• Account login information, where applicable.

• Enquiries, reviews, feedback, and other communications you send to us.

• Information about how you use our website, including pages visited, browser type, device information, and IP address.

• Marketing preferences and communication preferences.

We only request information that is reasonably necessary for the relevant purpose.

3. How We Use Your Information

By Lovely may use your personal information to:

• Process and fulfil orders.

• Arrange deliveries and provide customer support.

• Process payments and maintain transaction records.

• Respond to enquiries and requests.

• Communicate with you regarding your orders, services, or account.

• Send promotional communications where permitted and where you have provided the necessary consent.

• Improve our website, products, services, and customer experience.

• Prevent fraud, misuse, and unauthorised activity.

• Comply with applicable legal and regulatory requirements.

4. Payment Information

Payments may be processed through third-party payment providers. By Lovely may not directly store your complete credit or debit card details where payment processing is handled by an external payment provider.

Customers should review the relevant payment provider’s privacy policy and terms for information about how payment information is processed and protected.

5. Cookies and Website Technologies

Our website may use cookies and similar technologies to improve functionality, remember preferences, understand website traffic, and improve the user experience.

You may be able to control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of some parts of our website.

6. Sharing of Personal Information

By Lovely does not sell or rent your personal information to third parties.

We may share necessary information with trusted service providers where this is required to operate our business, including:

• Payment processing providers.

• Delivery and courier companies.

• Website hosting and technology providers.

• Marketing and communication service providers.

• Professional advisers where reasonably necessary.

• Government authorities or law-enforcement bodies where legally required.

Third parties that process information on our behalf should only receive information reasonably necessary for the relevant service.

7. Protection of Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction.

However, no electronic transmission or storage system can be guaranteed to be completely secure. While we take reasonable precautions, we cannot guarantee absolute security of information transmitted to or stored by us.

8. Retention of Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling our legal, accounting, contractual, and regulatory obligations.

When information is no longer required, we may securely delete, destroy, or anonymise it where appropriate.

9. Your Privacy Rights

Subject to applicable law, you may have rights to:

• Request access to personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of information where there is no lawful reason for us to retain it.

• Object to or restrict certain processing of your information.

• Withdraw consent where processing is based on consent.

• Opt out of certain marketing communications.

• Lodge a complaint regarding the handling of your personal information.

10. Direct Marketing

Where required, By Lovely will obtain appropriate consent before sending direct electronic marketing communications.

You may unsubscribe from marketing communications at any time by following the unsubscribe instructions included in the relevant communication or contacting us directly.

Please note that even if you opt out of marketing communications, we may still send important transactional or service-related communications, such as order confirmations or information relating to an existing purchase.

11. Children’s Privacy

Our website and services are not intentionally designed to collect personal information from children without appropriate consent.

If you believe that a child has provided personal information to us without the required consent, please contact us so that we can take appropriate steps to address the matter.

12. Third-Party Websites

Our website may contain links to third-party websites, platforms, or services.

By Lovely is not responsible for the privacy practices, security, or content of third-party websites. We encourage users to review the privacy policies of any external websites they visit.

13. South African Privacy Law

By Lovely aims to handle personal information responsibly and in accordance with applicable South African privacy and data-protection requirements, including the Protection of Personal Information Act 4 of 2013 (POPIA), where applicable.

Personal information will be processed in accordance with applicable legal requirements and for legitimate, lawful purposes.

14. Changes to This Privacy Policy

By Lovely may update this Privacy Policy from time to time to reflect changes in our business, services, technology, or legal requirements.

Any updated version will be published on our website with an updated effective date. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have a concern regarding how your personal information is handled, please contact By Lovely through the contact details provided on our website.

By Lovely
Email: info@bylovely.co.za
Telephone: +27(0) 67 350 3673
Website: https://www.bylovely.co.za
Business Address: Midrand, Gauteng, South Africa