Welcome to By Lovely. These Terms and Conditions govern your use of our website and the purchase of products and services from us. By accessing our website or placing an order, you agree to be bound by these terms.

1. General

By using this website, you confirm that you are legally capable of entering into a binding agreement. We reserve the right to update, modify, or change these Terms and Conditions at any time without prior notice.

2. Products and Product Information

We make every reasonable effort to ensure that product descriptions, images, colours, sizes, lengths, and other information displayed on our website are accurate.

However, slight variations may occur due to photography, lighting, screen settings, manufacturing, or the natural characteristics of hair products. Such variations do not necessarily constitute a defect.

3. Orders

Placing an order on our website constitutes an offer to purchase the selected products. An order will only be considered accepted once payment has been successfully received and the order has been confirmed by By Lovely.

We reserve the right to cancel or decline an order where:

• The product is unavailable.

• Incorrect pricing or product information was displayed.

• Payment cannot be verified.

• There is suspected fraudulent or unauthorised activity.

• We are unable to fulfil the order for reasons beyond our reasonable control.

If an order is cancelled after payment has been received, an applicable refund will be processed.

4. Pricing and Payment

All prices displayed on our website are subject to change without prior notice.

Customers are responsible for ensuring that all payment information supplied is accurate. Orders will generally only be processed once payment has been successfully confirmed.

5. Shipping and Delivery

We will make reasonable efforts to dispatch orders within the stated processing period. Delivery times may vary depending on the customer’s location, courier services, public holidays, unforeseen circumstances, or other factors outside our control.

Once an order has been handed over to the courier, delays caused by the courier are outside the direct control of By Lovely.

Customers are responsible for providing accurate delivery information. Additional delivery charges may apply where an order needs to be redirected because incorrect information was provided.

6. Returns, Exchanges and Refunds

All returns, exchanges, and refunds are subject to our Refund & Returns Policy.

Customers are encouraged to inspect their order immediately upon delivery and report any issues within the applicable period stated in our Refund & Returns Policy.

Due to hygiene considerations, certain hair products may not be eligible for return once they have been worn, washed, altered, coloured, bleached, cut, or otherwise used.

7. Custom and Personalised Orders

Custom-made, personalised, or specially prepared products may not be eligible for cancellation, return, or exchange once production has commenced.

Customers are responsible for providing accurate measurements, specifications, colours, lengths, and other information required for custom orders.

8. Website Use

You agree to use this website only for lawful purposes. You may not:

• Use the website for fraudulent or unlawful activities.

• Attempt to gain unauthorised access to our systems.

• Copy, reproduce, or distribute website content without permission.

• Interfere with the operation or security of the website.

• Use our content, images, branding, or materials for commercial purposes without written permission.

9. Intellectual Property

All content appearing on this website, including logos, photographs, graphics, text, product descriptions, designs, and branding, belongs to By Lovely or its respective content owners and is protected by applicable intellectual property laws.

Unauthorised reproduction, modification, distribution, or commercial use is prohibited.

10. Accuracy of Information

Although we aim to keep our website information accurate and up to date, By Lovely does not guarantee that all information will always be complete, current, or free from errors.

We reserve the right to correct errors, update information, change product availability, and modify prices where necessary.

11. Limitation of Liability

To the extent permitted by applicable law, By Lovely will not be responsible for losses, damages, delays, or circumstances resulting from events beyond our reasonable control, including courier delays, technical failures, natural disasters, interruptions to payment services, or other unforeseen circumstances.

Nothing in these Terms and Conditions excludes or limits any consumer rights that cannot legally be excluded or limited under applicable South African law.

12. Privacy

Your personal information will be handled in accordance with our Privacy Policy. By using our website and placing an order, you acknowledge that your information may be collected and processed for purposes including order processing, payment, delivery, customer support, and other legitimate business purposes.

13. Third-Party Services

Our website may contain links or integrations with third-party websites, payment providers, courier services, or other platforms. We are not responsible for the content, availability, policies, or practices of third-party services.

14. Governing Law

These Terms and Conditions are governed by the laws of the Republic of South Africa. Any disputes arising from the use of this website or the purchase of our products will be subject to applicable South African law.

15. Contact Us

If you have any questions regarding these Terms and Conditions, our products, or your order, please contact By Lovely through the contact details provided on our website.

Last Updated: 06 August 2026